Is the Migration to Squarespace 7.1 Really Worth It?
As you know, staying up-to-date with the latest trends and technologies is key in giving your website a cutting-edge against the competition. One of the most significant SQSP updates that I keep talking about (for good reason) was the transition from version 7.0 to 7.1.
This transition brought about a multitude of enhancements and improvements, making it a notable endeavor for any Squarespace user to consider. But how do you know if the migration is really worth it for your business?
I believe so. Here’s five reasons why:
Improved Performance and Speed
Squarespace 7.1 introduced optimized performance and faster loading times compared to its predecessor. With the modern web landscape emphasizing speed and efficiency, upgrading to Squarespace 7.1 will ensure that your website remains competitive in delivering a seamless user experience.
As a Squarespace web designer, I always emphasize to my clients the importance of a fast-loading website in capturing and retaining audience attention.
Enhanced Design Flexibility
The 7.1 update introduces a more robust set of design tools and customization options, empowering users to create truly unique and visually stunning websites.
From advanced styling options to enhanced layout control, Squarespace 7.1 provides unparalleled flexibility in bringing your design vision to life. In my work with clients, I utilize these tools to craft bespoke designs that align perfectly with your brand identity and the goals of your business.
Mobile Responsiveness
With mobile devices accounting for a significant portion of web traffic, ensuring mobile responsiveness is non-negotiable for modern websites. Squarespace 7.1 has mobile optimization top of mind, offering seamless responsiveness across a wide range of devices and screen sizes.
By migrating to Squarespace 7.1, you can rest assured that your website will provide an optimal viewing experience for all visitors, regardless of the device they use.
Future-Proofing Your Website
By upgrading to 7.1, you future-proof your website against obsolescence and ensure compatibility with upcoming features and updates. There is no 7.2 or Squarespace 8 on the horizon. Once you make the switch - you are set, for good. The platform has decided to simply update 7.1 and add features automatically into the new version for users.
As a company, Squarespace is constantly evolving, but they are also trying to prioritize simplicity and ease of use. By hopping onto the latest version, you ensure that you have access to the newest tools and functionalities as they are released. As a Squarespace expert, I will always advocate for staying ahead of the curve to capture the attention of new leads and sustain interest amongst your returning customers.
Things to be aware of:
While the benefits of upgrading to Squarespace 7.1 are undeniable, it's helpful to approach any transition with care and consideration.
Here are a few pitfalls to be mindful of:
Custom Code Compatibility
If your Squarespace 7.0 site relies heavily on custom code, compatibility issues may arise during the migration process. By working with a Squarespace design expert, they can help you mitigate these challenges and ensure a smooth transition.
Template Limitations
While 7.1 offers enhanced design flexibility, certain templates may have limitations in terms of customization options. It's crucial to select a template that aligns with your design requirements and objectives.
Content Migration
Migrating content from a Squarespace 7.0 site to 7.1 requires careful planning and execution to avoid data loss or formatting issues. Partnering with a Squarespace expert can streamline the content migration process and minimize disruptions to your website.
Learning Curve
Adjusting to the new interface and features of 7.1 may require some time and effort, especially for users accustomed to the 7.0 platform. Investing in training or support from a Squarespace designer can accelerate the learning curve and maximize the benefits of upgrading.
SEO Considerations
Changes to the website structure and design during the migration process can impact your SEO performance if not handled correctly. While 7.1 is much better for your website’s SEO, working with an expert ensures that SEO best practices are followed throughout the transition. They will preserve your website's search visibility and rankings, while offering strategic ways to further boost your SEO.
Conclusion
From my perspective, the migration from 7.0 to 7.1 is undeniably worth it for users looking to elevate their presence and stay ahead in the competitive digital landscape.
By enlisting the expertise of a Squarespace design expert, you can navigate the transition seamlessly and unlock the full potential of the platform. I hope this helps you gain clarity on the right move for your business as you embrace the future with 7.1 and propel your brand to new heights!
Your Designer
I'm Justin Mabee, a veteran Squarespace website designer with over 12 years of experience building websites. I've worked with every industry and type of business, building platforms for small businesses through to multi-million dollar companies. If you want to discuss a potential project, you can email me on info@justinmabee.com, or get in touch with me here. Alternatively, you can book a free 15-minute consultation call here.
